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Commentary on the present and future of culture, politics, economics, and social values................... "At any given instant/All solids dissolve, no wheels revolve,/And facts have no endurance." W.H. Auden.

Tuesday, November 30, 2004

REPLACING RATHER

The rumor mills are working, producing many a name as possible replacement for Dan Rather as the anchor on the network evening news. Most of the names are the CBS drones, too familiar, hoping to work their way up the corporate totem poll (YAWN!). Drones just drone.

One name being passed around CBS headquarters is that of Tim Russert, host of "Meet the Press." Interesting possibility, showing that there may be a glimmer of imagination and thinking left in CBS headquarters. Though not enough.

It would be bad for Russett to accept this job if offered. Not because it means shifting networks. After all, who is loyal these days? No, it would be Russert jumping on to a sinking ship, and when the vessel finally drops below the waves, he will be blamed for the debacle.

There is no need for another boring, white, middle-aged male to be reading the news for 21 minutes five nights a week to a dwindling, half-attentive audience eager to get to the prime time lineup. The format has to be changed completely, away from the reading-anchor model. It has to be a blogger-style newscast with fuzzy edges and split ends. Informative and exciting. Not seen as another slice of entertainment. And, above all, not based on the ego of a reading anchor!

Qick! Who has the biggest ego? Rather, Brokaw, or Jennings?

Time for the egos to go, not to be replaced!

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